In the alt text, describe the image using the keyword of the content. You can simply use the same keyword from the title and meta description. The type of content that you create will depend on the stage of the buyer’s journey that your target audience is in. The best content is that which applies to a user regardless of the phase of the funnel they’re in. This can include blogs, downloadable PDFs, ebooks, infographics, videos, newsletters, webinars, podcasts, etc.
- To learn more, read our guide on the difference between SEO and PPC.
- An initial knee-jerk reaction might be to stop marketing and SEO activities to see how the dust settles.
- In other words, your website may perform worse in Google if you don’t use HTTPS.
- On-page SEO (or on-site SEO) is the set of actions you can do on your website directly to help search engines better crawl and understand your pages and connect them to relevant keywords.
But part of this Tweet’s success was that it had some interesting stuff in the Tweet itself. That way, people could Retweet it without needing to click over and see the post. Unfortunately, most people just spam links on SEO Anomaly Twitter… and wonder why no one clicks over.
Why Should You Care About SEO (Hint: Free Traffic to Your Site)
Best of all, Optimizely’s Visual Editor allows you to make changes to a site without having to write a single line of code. Things can get a bit confusing because many people today use SEM interchangeably with PPC. This can make it seem like SEO is being left out, but that’s not the case. So focus on improving your overall website speed and page loading times. Make sure to come up with a list of 20 to 30 (or even more) sites in your industry and start doing the following things to build relationships. Once you’re on Semrush, go to Backlink Analytics under the Link Building tool and enter any domain (such as your competitors’ domain).
Lesson 10: Essential SEO Tools
Remember, sometimes you’ll learn “anti-lessons,” noticing a practice you want to avoid. It’s the art and science of matching your information—your webpages, products and services—with what people are searching for online. If you’re ready to master SEO practices for the long term, consider taking online courses. And if you want a few of these handy outlines, I recommend checking out my guide to writing blog posts. This guide contains five detailed templates that make creating super high-quality content much easier than starting from scratch.
Google holds a number of patents related to how their search works in order to prevent manipulating search results and copying the secret formula of their multibillion-dollar business. Overall, SEO benefits include free, sustainable, and passive traffic to your website month after month. Getting first-hand experience will teach you a lot about how SEO works and how to improve your skills! You can also explore our SEO FAQs to get answers to some of the most common SEO questions. Besides reading, though, consider getting hands-on experience with SEO.
In fact, this is a good example of the direction in which SEO is going. Shift your focus from ‘just clicks’ and maintaining a specific spot in the search results to building a strong brand and being visible on different platforms. Creating a website and leaving it at that isn’t going to cut it. With new websites popping up left and right, it’s becoming increasingly difficult to get noticed and maintain customer loyalty. On-page SEO is the process of optimizing webpages to improve their search visibility.