Not only does Google want to know your site is well-referenced, but your visitors do, too. Whether viewed on a mobile device or desktop, your site must be able to load quickly. Visual content — like images, graphics, and charts — play an important role in on-page SEO for several reasons. Save time with content planning and rank higher on Google with the help of this beginner-friendly SEO template.
- You can increase average pages per session with relevant internal linking, (e.g. related posts/products links), a compelling copy which keeps the reader engaged and overall UX.
- Focusing on on-page SEO will also increase the chance that your off-page SEO strategy will be successful.
- To improve on-page SEO, you need to familiarize yourself with the on-page factors search engines look at to understand the content of a webpage.
- You don’t have to manually review all existing and new content to identify opportunities for internal linking.
A comprehensive SEO strategy typically includes both on and off-page SEO. However, Understanding the differences can help you determine what is necessary to achieve your goals. Once we complete your deliverables, we will share them with you for approval and publishing. Finding an SEO agency is like dating; your relationship won’t last long without chemistry. For this reason, we always start with a consultation call to learn more about your business and goals. If we can help, we will let you know, and if not, we’ll tell you that too.
You can measure page speed with Google’s free PageSpeed Insights tool, which provides an overall performance score for mobile and desktop. Keyword research tools are another useful way to find terms to target with your content. And Backlinko’s free keyword research tool is an excellent place to start. Before you can find the right keywords to target, you need to understand who is searching for them.
This tells search engines and users that the page we’re linking to is about on-page SEO. The free account allows you to crawl up to 100 pages, ensuring your site is optimized for search engines and users alike. Speed is becoming an increasingly significant SEO factor as search engines become mobile-first. Get a report detailing which assets may be optimized to increase the speed of your website by running a speed test on both mobile and desktop devices. Part of on-page SEO is ensuring your website is discoverable by search engines. Search engines, and their crawlers (automated software programs that browse and index webpages on the internet), discover your site by following the links on your pages.
Use Creative, Keyword-Optimized Meta Descriptions
I’ll go into detail about URL optimization and H1 headings later on in this article, but for now, let’s take a look at why page titles are so important. Even if you have content that is written by the foremost expert in the field, it won’t rank as the #1 result if it doesn’t achieve that. Each page should have one H1 tag, and H2 tags to outline the main categories of information on the page.
Readability refers to how easy it is for users to understand your content. For instance, if you’re citing statistics, make sure the site you’re linking to is trustworthy. Adding internal links is one of the easiest and most overlooked on-page SEO tactics. Like your title, your description should be precise and descriptive. Highlight what’s unique about your article and include your main keyword.
For HubSpot customers, our Page Performance tool (under Reports) will allow you to do this. If you’re not using HubSpot, you can try using a free tool like Xenu’s link crawler. It may seem counterintuitive to include external links throughout your page considering we just covered multiple reasons why internal linking is so important for on-page SEO. Write a compelling meta description that summarizes the page’s content and encourages users to click through from search results.
If the search engine SEO Anomaly can’t quickly and easily understand what your site is about, it’s less likely to display it in search results. Looking at the content, images, page titles and more, Google scans websites to learn about them. The best way to help new visitors find you is with a little push from Google. To ensure your site shows up in search results, you’ll want to invest some time in SEO, otherwise known as search engine optimization. Site structure refers to how you organize your website’s content. It primarily deals with how content is grouped, linked and presented to the visitor.
Submit an image sitemap
Internal linking also helps readers to find and discover other pieces of content and different pages on your website. According to Backlinko’s analysis of 5.2 million websites, webmasters can improve a site’s loading speed by moving to a faster host. Page loading speed is a major on-page SEO ranking factor and Google has given much more weight to this metric recently.
Instead, nimble marketers have discovered how to employ AI to improve their SEO tactics. If you’re looking to ground yourself in modern SEO practices, this list of SEO statistics is a great place to start. Read on to explore some of the most relevant facts and figures that show where SEO is in 2025 and where it may be going. Activities like link building and social media marketing are not examples of On Page SEO. Yes, Off-Page SEO, especially building high-quality backlinks, remains a critical factor in SEO success.