Technical SEO ensures that your blog posts are easily discoverable and indexable by search engines, laying the foundation for higher rankings and increased organic traffic. In 2025, Google’s search algorithms are smarter than ever, making it increasingly challenging for websites to rank on the first page. With AI-driven search, user experience updates, and evolving ranking factors, businesses and content creators need to adapt their SEO strategies to stay competitive. Ranking higher on Google encompasses a variety of on- and off-page search engine optimization (SEO) tactics.
Check Search Intent and Match Your Content to It
Next, optimize your content for readability and user experience. Ensure your content is well-structured with clear headings and subheadings, bullet points, and paragraphs. Refer to our dedicated tutorial on keyword research to identify the keywords using the techniques and strategies and increase your online presence. Keywords are the terms and phrases that audiences enter into search engines when looking for information, products, or services.
Then you can reach out to them and ask them to link to your relevant page instead. In fact, WordPress reports that 70 million new posts come out every month. And in my experience, people decide to bounce or not bounce largely based on what they see here. When you do, Google will WANT to show your site to more people. Which is why giving Google what it wants is the foundation of any good SEO strategy.
High volume keywords can undoubtedly be valuable for your SEO strategy, but your team should also take a look at lower volume — and even zero volume — keywords. Though these keywords garner a lower number of searches each month, the people placing these searches are often further down funnel and ready to complete a purchase. Google Scholar Metrics allows authors to view journal rankings and ratings by various h-indeces.
Using Conditional Formatting to Highlight Ranks
Real customer snapshots can lend authenticity and spark curiosity for new visitors. As soon you add your keywords to your project, you can start tracking their SERP and visibility progressions in Google Maps. In this example, the pin itself is SEO Anomaly listed as a standard Google Business Profile store, but when users click on the profile, they’ll see the special in-store promotion. In-store promotions are placed right on businesses’ listings and tell a user of special promotions they are running.
- After all, it’s not really the individual keywords that keep readers hooked to your page, but the overall quality of your content.
- You’ve now learned valuable strategies to improve your website’s ranking on Google.
- Acquiring backlinks from other websites is one of the important ranking factors.
- Search volume refers to the number of times a keyword is queried within a specific time frame.
Making the purpose and relevance of your page clear to Google and searchers is the job of on-page SEO. It’s the icing on the cake that highlights the work you put into matching intent and covering the topic in full. Almost overnight, the page shot to #1—and it’s been there ever since.
You may not be the first result they click (although that helps too) but you’ll definitely be the last. Creating lists typically involves using a combination of Google and keyword tools (either free or paid) to find all the related keywords to your keyword seeds. Using keyword themes presents us with much larger opportunities. Instead of ranking for a single Holy Grail keyword, a better goal is to rank for multiple keywords focused around a single idea. It’s meant as a framework for newer SEOs to build their own work on top of. This basic process has helped, in one form or another, 1000s of pages and upwards to millions of keywords to gain higher rankings.
I honestly didn’t know where to start when it comes to manual link building. I love to hear from those building a significant web presence through consistent content production (without all the manual link building)…great job. I’ve done ZERO link building in 3 years+, and my traffic has grown to over 200K uniques a month fyi. Although, I should figure out what key words I’d like to rank for. Nice post … I would suggest you to post about over optimisation as it is serious issue now a days. Many websites are victim of google updates due to over optimisation.
The first step in helping your Shopify store rank #1 on Google is setting up the right tracking and indexing tools. After all, if you can’t correctly analyze your traffic and SEO strategy, you can’t adapt your strategy to improve your ranking. Your blog might not rank due to poor SEO optimization, lack of quality backlinks, or insufficient relevant and engaging content for your audience’s needs and interests. Effective social media promotion not only boosts your blog post’s ranking potential but also helps you connect with your audience and establish a strong online presence. This should give you a list of relevant YouTube videos that currently get organic search traffic. Fortunately, Google provides you with many tools to help you determine whether you are following their recommended best practices.
➡️ Understanding the Target Audience
Content that ranks well today might not maintain its position tomorrow. Acquiring backlinks from other websites is one of the important ranking factors. Now that you have a list of keywords that your target customer searches for in Google, it’s time to write content.